According to the famous Google First Impression study, users judge the beauty of a website in 1/50 of a second. To make your website usable, you need to know what you’re trying to accomplish. Answering these questions is an essential part of the design process.
To learn more about web designing and how to make your website more effective to drive better traffic, you can read free eBooks from The Pirate Bay.
This article will help you with some of the simple steps, so you can create a more effective website homepage.
Steps To Improve Your Homepage
A website is at its best when it has a design that matches the user experience and functionality and complements its content accordingly.
It is very easy for a professional website designer to overlook these things. The umbrella of website user experience has a lot to do with it, and it can be difficult to understand everything that lies beneath it. One.
Customer journey mapping can help you identify key touchpoints on your website or areas where users interact.
Given below are some steps you need to follow to improve the look, speed and features of your homepage—
Keep your Content Updated
Updated content provides useful, accurate and reliable information. By regularly updating your website content with new and relevant content, you can increase your customer base.
As you grow your readership, more people will begin to trust you and what your business has to offer. The more often you update your content, the better your site will be indexed.
Reusing old content is a great way to create something new and keep your site fresh. Web crawlers are always looking for new content and updated pages. If you regularly post valuable information, Google will rank your site higher.
Include A Strong CTA
A call to action (CTA) is any text, banner, button, image, or another element that invites website visitors to take immediate action. This particular action could be submitting a contact form, signing up for an email list, or purchasing a product or other content.
A CTA must be well-written, properly implemented, and well-designed to be successful. When creating a website, it’s important to consider where to place your call-to-action (CTA). CTAs work best when there is a suggested description or interesting CTA around a button that makes the user want to click.
Optimizing the CTA button is very important for improving website conversions. Buttons should be large enough and clickable on both desktop and mobile. Website banners are perfect for displaying news, updates, announcements, sales or promotions.
Optimize The Images And Videos
Image optimization is the process of saving images to the smallest file size while displaying beautiful images. This is important to ensure that your site’s page load time is fast for users on any device, regardless of internet connection speed.
People leave when your site loads slowly, so optimizing your images goes a long way in keeping visitors on your site.
Compressing an image can mean compressing it, keeping it to the smallest file size, or preserving the quality. It offers better compression quality and smaller file size than other tools like Adobe Photoshop or Adobe Illustrator.
Make Your Pages Mobile-Friendly
More than half of the world’s website traffic today comes from smartphones. If your mobile visitors don’t have a good experience on your site, you will get a lot of traffic.
Before you worry too much about making your site mobile-friendly, look at how your site currently performs.
If your site requires a lot of work, making it mobile-friendly should be your priority. Responsive websites contain the same content and information on every device you visit, but the site responds to the device you’re viewing it on and optimizes its display accordingly.
Provide Testimonials
A good website is essential to impress potential customers. It is effective in convincing visitors that they can trust your business and explaining the benefits of your products and services.
A good customer testimonial covers the customer’s needs and how the product or service meets those requirements.
Visitors to your website can learn about how your product or service works through customer reviews. Because it describes how customers have used it to fulfill their requirements.
Include Email Sign-Up Forms
Email opt-in forms are used to collect email addresses from customers and prospects. The best thing about adding email is that you can build, nurture and engage with your network of potential customers. Unclear, inaccurate or overly complex forms make users rethink their registration.
Create a newsletter signup form using a tool to collect consent-based email addresses. Our step-by-step guide shows you how to create a form, add it to your website and social media profile, and send it to new subscribers.
The more signup forms or links, the better. These include websites, blogs, Facebook pages, etc. All pages are included.
You can quickly and easily customize your email registration form and place it anywhere you want. Once set up on the site, that email address is automatically added to your email list whenever someone else writes it.
Simplify The Navigation
Site navigation can make or break your visitor’s experience. The more unnecessary options you give your visitors, the more complex the user experience becomes. Any e-commerce site should have a responsive mobile navigation menu. Apple used this strategy to help customers navigate the support menu.
Stores with thousands of SKUs in different product categories need a prominent search bar. You can add directions to your dropdown menu so visitors can find the right page without a single click.
The help can be a handy icon, image or other helpful information. Local SEO can help if you want to rank for a specific location, including the footer.
Place them at the beginning and end of the menu to direct visitors to the most important links. Digital Kitchen’s navigation bar closed with “Clients” and “Contacts”.
Wrapping Up!
In other words, the use of font styles, colors, graphics, icons and logos should be consistent. It is also important to avoid too many animations or interactions on the page.
Scrolling the page and seeing each button or icon scroll with its own animation can distract the user from reading what’s on the page. The color of this site makes it difficult for users to decide where their eyes should go.
Also, note that the H1 is not exactly vertically centered in the white area, which puts more emphasis on the “action” than the body of the message.
